Extraordinary, inordinately greedy, striking… That, in a nutshell, is how to describe M&M’s World in New York. A temple of chocolate, located right in the heart of Times Square on Broadway. More than just a shop, this place is a mix between a museum and a boutique. All the ingredients are there to offer visitors an unforgettable experience. M&M’s World is the ideal place for a family visit. Enter this world of a thousand colours and flavours. Have fun and treat yourself to personalised souvenirs or gifts.
A little history of the famous chocolate treats
Forrest Mars, Sr. created the famous M&M’s in the 1930s. The idea came to him during the Spanish Civil War, when he saw soldiers eating sweets coated in a sugar shell to prevent the chocolate from melting.
After obtaining a patent for this creation, production began in New Jersey. The original brand name was M&M’s Limited, and the chocolate used came from Hershey’s. The two “M “s represent the names of Mr Mars and Bruce Murrie, son of the owner of Hershey’s Company.
In 1954, M&M’s with peanut butter were introduced to the market. At first, these sweets were coated with a brown layer. Other colours and flavours were added later. The popularity of M&M’s exploded thanks to the catchy slogan “Melts in your mouth, not in your hand”. Production was then extended to red, yellow and green.
Visit M&M’s World, a must-see in Times Square
M&M’s World is living proof that the extraordinary can be found around every corner in New York. Opened in 2006, M&M’s World in Times Square delights locals and visitors from all over the world. It’s hard to miss, with its giant multicoloured screens and iconic M&M’s sign.
The visit to M&M’s World is striking from the moment you enter. Behind the shop door, a giant M&M’s awaits you. Once inside, get ready to discover a colourful world full of new flavours.
Three floors dedicated to M&M’s products
M&M’s World comprises a huge 2,320 square metre shop on three floors. From the ground floor upwards, every level is devoted to chocolate treats, as well as an incredible variety of related products. There’s something for everyone in this shop.
Exploring a colourful, gourmet universe
M&M’s New York is a sweet paradise for food lovers. Get ready to savour M&M’s of all kinds. There are M&M’s galore to suit every taste and colour. Discover every M&M imaginable. From the classics to the unusual. An impressive range of flavours: peanut butter, dark chocolate, coconut, cherry, raspberry, milk chocolate, puffed rice, almonds, and more. Each bite will take you on a journey to new tasting horizons.
In the shop, visitors jostle for position in front of the giant dispensers. Even if you don’t have a sweet tooth, you’ll be drawn in by curiosity. Join in the euphoria and treat yourself to a range of original sweets.
Customise your M&M’s
You can personalise your own mix of sweets by choosing from 16 different colours. Select an image or text such as “Big Apple”, “I Love NY” or New York sports team logos. It’s a unique experience to create the perfect souvenir of your trip to New York. Or give rare and original gifts.
An incredible range of M&M’s merchandise
M&M’s World isn’t just about sweets. As you stroll through the shop, you’ll find a host of exclusive products representing M&M’s and New York. From clothes and jewellery to utensils and decorative items, there’s sure to be something to remind you of your visit to this magical place.
There’s also a limited edition selection: figurines such as M&M’s firefighters, which will delight fans of the brand. But also other NY collectibles.
The shop is so incredible that it deserves a souvenir photo session.
Whether you’re a chocolate lover or just looking for a memorable, emotionally-charged place to enjoy your trip to New York, there’s something here for everyone. M&M’s World remains a must-see during your stay in New York. A unique, gourmet experience. It’s all fun and games. For all ages. Young and old alike are guaranteed to be amazed.
Useful info
Address: 1600 Broadway, corner of Broadway and 48 th Street – Times Square.
How to get there? By metro: N Q R W 1 2 3 7 S Times Square – 42 St. James.
Opening times: Monday to Sunday, 10am to 10pm
